Marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.”
Branding should both precede and underlie any marketing effort. Branding is not push, but pull. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say, “Buy me.” Instead, it says, “This is what I am. This is why I exist. If you agree and if you like me, then you can buy me, support me and recommend me to your friends.”
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