Showing posts with label glasshouse. Show all posts
Showing posts with label glasshouse. Show all posts

Monday, June 8, 2015

Branding Your Agency’s Multicultural Marketing Strategy


Marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.”

Branding should both precede and underlie any marketing effort. Branding is not push, but pull. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say, “Buy me.” Instead, it says, “This is what I am. This is why I exist. If you agree and if you like me, then you can buy me, support me and recommend me to your friends.”

Read more....

And go!

Monday, May 18, 2015

Who moved the dial on diversity at Rev. Jesse Jackson's PUSHTECH2020 Conference?

Rev. Jesse Jackson's PUSHTECH2020 Conference took place on May 6th in San Francisco, and during his remarks throughout the day you would often hear him say, 'here in Silicon Valley'.  Clearly an implication that SF can be considered Silicon Valley and the movement of closing the gap of diversity and inclusion among the tech giants needed to happen in both the Bay Area and SV.  Rev. Jackson's PUSHTECH2020 initiative of Diversity + Inclusion = Innovation has drawn national attention and just about every tech and corporate giant who has diversity and inclusion initiatives,  were in the house at the conference.  Well of course they were because when Rev. Jesse Jackson talks, people listen.

While there is certainly a reason to continue the conversation about the diversity gap in technology,  Lisa Jackson, Apple's VP Environmental Initiatives, said in her keynote address to not discredit the non-tech jobs (which are 60% of the jobs in SV), that are held by a diverse population at Apple because these jobs do feed families.  In Apple's effort to show their movement to divide their resources among diverse communities, Ms. Jackson further stated that Apple has donated $10M to NCWIIT (National Center for Women in Information Technology) and extended more than $3B to diverse suppliers.  Those are indeed impressive numbers, however Mr. Butch Graves, President & CEO of Black Enterprise called it 'window dressing' because Apple, along with several other tech industry companies represented at the conference, do not have 'one' person of color on their Board of Directors.  Particularly, during the Leading from the Top: Minority Board of Directors on Advancing the Diversity & Inclusion Agenda panel, Mr. Graves stated that Apple's idea of a 'diverse supplier' is women and many of those women-owned companies who receive contracts from Apple are not from a diverse populations.  Desiree Johnson, CEO, Johnson Publishing, who was also on this panel, stated that attention must be paid to ad buys in Black media.  That while many of the tech firms represented at this conference buy millions of dollars in advertisement, those ads are not seen in Black media.

Lastly, Lisa Jackson wanted attendees to know that Williams Capital Group, manages Apple's bond investments, where Christopher J. Williams, Chairman and CEO is an African American.

Who put money on the table and moved the dial at the conference?  Who took a first step in showing a monetary investment right here in Oakland?  Intel!  Brian Krzanich, Intel's CEO announced  they will invest $5 million over the next five years in a new pilot program to teach computer science to high school students in the Oakland Unified School District.  The goal of the program will be to send 600 high school graduates to college to study computer science engineering in preparation for jobs with Intel or other companies.

Several comments during Rev. Jesse Jackson's keynote address reigned true and received applauds.  Rev. Jackson stated, "Let’s turn pain to power by hiring youth and not shooting them down", "Diversity & Inclusion is not the cost of doing business, it’s doing good business",  and "Let's move the conversation from diversity to equality".
For more BUZZ visit theREGISTRYBayArea

 

Sunday, February 22, 2015

Out On The Town: Super Bowl 50 | $75M Donation to SF General | MoAD Opening Reception and more.....


Feb. 19. Super Bowl 50 Business Connect @ Scottish Rite Auditorium, Oakland, CA.  This Business Connects links the Bay Area's diverse business community to contracting opportunities to Super Bowl 50, the largest annual sporting event in the world.  This year it takes place in our own backyard, at Levi Stadium on February 7, 2016 and there will be weekof events starting Feb. 2nd.  The Business Connect 's goal is to increase contract opportunities for minority, women, disabled veteran and the LGBT owned business enterprises to conduct Super Bowl business. The application deadline  to be considered for these Super Bowl contracts is April 30th and you must have be certified.  Details and application process can be found at Super Bowl 50 Business Connect.  And go!
 
 

Feb. 12.  Hearts After Dark, A fundraiser for San Francisco General Hospital Foundation. 

Hearts After Dark brings takes place at AT&T Park and over 1,000 young professionals gather under a covered tent with music, complimentary drinks, unlimited desserts and the best small bites from various San Francisco restaurants.  The atmosphere of celebration is in the air given the recent announcement of a $75M donation to the hospital from Mark Zuckerberg (Facebook CEO) and his wife Priscilla Chan.

This event, in combination Heroes & Hearts, generates the Foundation’s largest source of unrestricted revenue which is used for improved patient care and have the potential to develop sustainable funding.   Read more about Hearts After Dark. {Photo: Franchesca Allan, 7x7 Magazine (Middle)}
 


Feb. 12. Ernst & Young's Annual Black History Month Executive Roundtable.  It's a rare chance to have a fireside chat with C-Suite executives to hear their journey of how they landed their positions.  EY creates a platform for young professionals and veteran executives to hear these dynamic and inspirational stories.  Through panel discussions, the audience heard stories of the career paths and achievements of several successful Black professionals, while participating in thought-provoking discussions and taking advantage of an abundant networking opportunities.  Moderator: Gracelyn Hodge – Partner, EY. Panelists: Daniel Boggan, Jr. – Interim Chief Executive Officer, Alameda Health System. Sheila Talton – CEO, Gray Matter Analytics, James White – CEO, Jamba Juice.

 
Feb. 3.  MoAD's Opening Reception - Artist Marie Johnson Calloway: Legacy of Color.  MoAD's exhibits are becoming more and more intriguing for me and certainly their opening receptions of new exhibits are 'must attend' events.  I had NO idea the legendary, talented and very graceful Marie Johnson Calloway was not only an Oakland resident, but the most exhilarating 94 years young woman I've ever met.  All the stops were pulled when celebrating Ms. Calloway's exhibit, 'Legacy of Color', during this opening reception and more than 300 attendees were thrilled to meet Ms. Calloway and happy to see many of her friends including Belva Davis, Willie Brown, Anette Harris, Pam Moore and the list goes on.
From vibrant painting to textile assemblage, Marie Johnson Calloway (b. 1920) uses various media and techniques to convey her experience as a Black female artist. Inspired by her family and the Bay Area, Calloway represents the rhythm and spirituality of Black life through color. With a life spanning over nine decades, Calloway’s contributions are celebrated as an educator and an artist.  Over the years, the artist has been actively involved in civic and civil rights activities, such as serving as president of San Jose, CA branch of NAACP, frequent lecturer and advisor on art and civil rights issues, participant in the Selma March, and serving on numerous civic and human relations advisory committees as well as public art selection committees.
Marie Johnson Calloway's exhibit is open at MoAD until April 5th. You will miss a treat if you don't see it before it's gone.  And go!
Photos from MoAD Opening Reception by Glass House Communications.

"Want more? Visit the THE BUZZ  for events and photos at theREGISTRYBayArea.com"

Sunday, December 28, 2014

Out On The Town: Van Jones | Never Park Again | Hot Shot of the Week | Colors of Christmas | 100 Black Men and More...


Dec. 10th - Movement 50 Hosts Van Jones.  Earlier in the day Mr. Jones moved the crowd with his introduction of keynote speaker Rev. Jesse Jackson at the Intel/Diversity in Tech event in Santa Clara, CA.  During the evening, the same day, Mr. Jones commanded the stage at Impact HUB Oakland and in his true to form nature, always having a strong message to deliver, he addressed the movement around "Black Lives Matter" to the mission of #YesWeCode, which is a new initiative, founded by Mr. Jones, to train 100,000 people from low-income communities to code.  Mr. Jones put into very plain context that it's not that law enforcement officers are afraid of the violence that African American boys and men may do to them, but rather they are afraid of the potential of success of these individuals.  Movement 50, the group that hosted the event, are a group of new leaders, activists, artists, entrepreneurs, and pioneers energized about the future direction of Oakland and motivated to engage the larger community in joining that movement.  The organization started with the need to bring together the Bay Area's diversity and talent in order to harness that collective power towards change.
 
Dec. 13th - 100 Black Men of the Bay Area, 26th Annual Scholarship Dinner.  The damp weather in San Francisco did not stop close 600 supporters from gathering at the Marriott Hotel dressed to impress and ready to celebrate the many successes of their various programs throughout the year. The organization has several programs supporting youth: Youth Movement Program, The Junior 100 College Bound Mentoring Program, and The Collegiate 100 Black Men at UC Berkeley.  In 2014 they awarded $25,000 in scholarships and since their inception in 1988 they have awarded over $1.2M in educational scholarships and grants. The Gala Chair this year was Mr. Danny L. Williams and the MC of the hour was the funny and talented Daniel Dugar, and award recipients were: Michael Morgan, Oakland East Bay Symphony - Community Achievement Award; KBLX 102.9 - Corporate Community Achievement Award; Kazan, McClain et al - Corporate Achievement Award; and Robert L. Harris, Esq. - Lifetime Achievement Award. 


100 Black Men of America, Inc. seeks to serve as a beacon of leadership by utilizing our diverse talents to create environments where our children are motivated to achieve, and to empower our people to become self-sufficient shareholders in the economic and social fabric of the communities we serve.  Now more than 100 chapters and 10,000 members and still growing.

{Photo Lf to Rt: Daryle Wyte, 100 Black Men; Dr. Pastor Charley Hames, Jr., Beebe Memorial Cathedral; Michael DeFlorimonte, theREGISTRYBayArea}
 
ZIRX - Never Park Again.  I think I've FINALLY found a driver - well a driver of sorts - and I never have to worry about parking again.  For the many meetings and events that I attend in a day, I have to actually factor in time just to find parking which can add close to two additional hours to the hustle and bustle of the day.  Thank the stars for ZIRX, a parking concierge.  You simply download the app on either your Android or iPhone, stop you car near the address where you're going, request a driver/agent via your cell phone and usually arrive within 5 minutes they show up.  The agent will then take your car while you shop, do errands, attend meetings, etc..  Then, when you're done just call the agent and within about 15 minutes they show up with your car.  The $15 daily price includes it all: pickup, storage, redelivery, and tip.  Go online to read more about insurance, full day rates, etc. Read more - Zirx
 
Dec. 16th - Colors of Christmas w/Peabo Bryson @ Davies Symphony Hall.  From joining the crowd to engage in selfies to serenading the women and children, Peabo Bryson is a crowd favorite every year and I look forward to the event every year.  The Colors Of Christmas is an annual holiday musical celebration hosted by R&B sensation Peabo Bryson. Joined by a changing selection of musicians, Peabo Bryson and friends ring in Christmas every year with a musical evening full of favorite pop and Christmas hits.
This year, Peabo Bryson was accompanied by Taylor Dayne, best known for her No. 1 single Love Will Lead You Back and Tony and Grammy winner Jennifer Holliday, as well as American Idol Ruben Studdard, for an unforgettable performance. Every year the concert is backed by a full orchestra and the selected choir has been directed by the highly regarded and internationally known director, singer, songwriter, musician and Bay Area's own Jeffery Williams. - {Photo Lf.: Carolyn Tyler, Anchor ABC7)

 

Dec. 18th - The African American Employee Network (AAEN) Holiday Mixer @ W San Francisco.  Did you make it? I hope so because it's certainly an annual holiday event that you don't want to miss.  Some of the most influential movers and shakers in the Bay Area are all in the house, under one roof at one time which is rare.  It's not about passing business cards but more about 'cultivating a relationships' with the men and women who are moving the dial in both as corporate professionals and entrepreneurs.  As much as they are professionals they also know how to party and 'get it in' do it was not a 'stuffy' evening, but rather lot of good conversation, great music and smooth vibes.

AAEN of the Bay Area is a collaborative network of African American employee resource groups from the private, public, and educational sectors in the Greater Bay Area community. AAEN was organized by representatives from EY (Nicole Felix), Merrill Lynch (David Spencer), michaelD. Communications (Michael DeFlorimonte) and PG&E (Dela Weeks ) in direct response to a need expressed by members of the corporate community.  AAEN objectives are focused in four areas: Career/Professional Development • Financial Management • Work/Life Balance • Technology.  AAEN launched in Oct. 2011with an event sponsored by Merrill Lynch. Fifteen Bay Area corporations were represented. Today, AAEN is in contact with 30 Bay Area employee resource groups and associations.

 
 

Dec. 13th, 100 Black Men Annual Scholarship Gala.  Ms. Natalie Gunn and Mr. Bakari Adams were the 'BEST DRESSED couple of the evening. Done and Done!


And go!